For companies of any size,
quality print & marketing
materials are a must-have.
Marketing collateral is defined as, “the collection of media used to
support the sales of a product or service.” Whether online or in hard copy,
these tools serve three critical roles in marketing a business. They tell
your company’s story, so that people understand who you are and what you do.
They help build your brand, so that people understand your value
proposition. And they assist salespeople in moving prospects through the
When the client gets a call from
a prospective buyer, partner or investor requesting more information, what do
they have to send? That embarrassing tri-fold brochure they just ran off the
printer? Maybe some direct mail postcards from the trade-show in ’08? Or better
yet, some of their partners’ materials they’ve been using. Even if they don’t
expect to have a massive request for sales materials, they will have requests.
If they don’t have some semblance of professional materials that speak to what
they bring to the market, they simply won’t be taken seriously - nor should they
be. Just because they can
print off those tri-folds and lovingly fold them in the office doesn’t mean they